Mavridou-Hernandez, Katherine, and Anna Minks. 2025. “Looking ‘Under the Hood’ of SEO Conversion: Paradoxical Goals and Moral Dilemmas Faced by the Digital Age Rhetorician”. Technical Communication and Social Justice 3 (1):8-29. https://www.techcommsocialjustice.org/index.php/tcsj/article/view/71.